Available for Projects

Elevating Food & Beverage Businesses

I help restaurants, cafes, and F&B brands grow through strategic consulting — from concept development and menu engineering to operations and profitability.

View My Work Let's Talk →
50+
Brands Consulted
10+
Years Experience
98%
Client Satisfaction
Fabrian
📈
Revenue GrowthAvg. +35% for clients
🌟
5-Star RatedAcross 30+ projects
Fabrian
10+ Years in F&B Industry
About Me

Hello! I am Fabrian

I am an F&B Consultant passionate about transforming culinary concepts into thriving businesses. I bridge the gap between creative food & beverage development and strict operational discipline.

My expertise covers the entire spectrum of F&B management: menu R&D, team training, food costing, marketing strategy, and SOP creation. I work closely with business owners to build sustainable systems that elevate customer satisfaction and maximize revenue. Let's take your brand to the next level.

Menu Engineering Brand Strategy Kitchen Operations Cost Control Staff Training Concept Development F&B Marketing Supplier Sourcing
What I Offer

Services designed to
grow your business

From start-up to scale-up, I offer end-to-end consulting tailored to your F&B goals.

🧠
Concept Development
Building your restaurant or cafe from the ground up — identity, concept, theme, and target market.
  • Brand Identity & Positioning
  • Interior Concept Direction
  • Target Market Analysis
📋
Menu Engineering
Crafting menus that balance creativity, profitability, and customer experience.
  • Recipe Development & Costing
  • Menu Design Consulting
  • Pricing Strategy
⚙️
Operations Audit
Identifying inefficiencies and optimizing your workflow for maximum output.
  • SOP Creation & Review
  • Kitchen Flow Optimization
  • Waste Reduction Strategy
💰
Financial Consulting
Improving your bottom line through smart cost management and revenue strategies.
  • Food Cost Analysis
  • P&L Review
  • Profit Improvement Plan
👥
Team Training
Upskilling your front-of-house and back-of-house teams for consistent quality.
  • Service Standards Training
  • Kitchen Skills Workshop
  • Management Coaching
📣
F&B Marketing
Growing your brand's visibility and attracting loyal customers through smart marketing.
  • Social Media Strategy
  • Promotion Planning
  • Influencer Partnerships
Portfolio

Projects I've worked on

Start a Project →
Coffee Shop · 2019
Bababru Coffee
Conducted comprehensive operational audits and implemented rigorous team training programs to elevate service standards.
⭐ 4.9 Google Rating · +50% Revenue
Role: Operational Auditor & Team Trainer
Live Music Cafe & Resto · 2021
Two Cups Coffee
Spearheaded business expansion by managing end-to-end menu development and product R&D, establishing clear SOPs, calculating precise food costing, and providing strategic marketing assistance.
Role: F&B Consultant (Expansion Phase)
Catering Services · 2023
Kantin 88
Developed an innovative catering menu tailored to market demands, conducted market acceptance testing, built efficient daily SOPs, and optimized the supply chain.
📉 -20% Operational Costs
Role: Menu Developer & Operations Consultant
Catering Services · 2024
Catering Ny. Asien
Focused on brand scaling and operational efficiency — executed targeted marketing strategies to increase brand awareness and streamlined day-to-day operations for smoother delivery.
📈 +30% Overall Sales
Role: Brand Strategist & Operations Consultant
Coffee Roaster & Cafe · 2025
Common Grounds
Led R&D for a successful new product launch, conducted deep-dive operational audits, and retrained staff to handle the new workflow effectively.
📈 +15% Revenue Post-Launch
Role: R&D & Operations Consultant
Visual Showcase
Moments & Work Highlights
A curated visual journey highlighting the operational transformations, team trainings, and culinary creations I have had the pleasure of bringing to life across various F&B projects.
Get In Touch

Let's work together

Ready to take your F&B business to the next level? I'd love to hear about your challenges and goals. Let's start a conversation.

✉️
fabrianlim@gmail.com Email me anytime
📱
+62 812-8925-1008 WhatsApp preferred
📍
Jakarta, Indonesia Available for travel across SEA
Have a project in mind?
Let's talk.

Whether you're starting from scratch, scaling up, or fixing what's broken — I'm here to help. Reach out via email or WhatsApp and let's figure out what your F&B business needs.

Email Me → WhatsApp